Google provides a suite of tools for schools and even better, they’re free for non-profit organizations. It’s possible you already use Google Analytics to evaluate your website traffic. Other tools that are commonly used are the Google Custom Search Engine... to power your website’s search function, and Google Translate, to add multi-lingual functionality to your site. All of these services are optional, but we definitely recommend you use Analytics to watch your website traffic, and the CSE (custom search engine) to make content easy to find on your website.
To use these services, you must have a Google account. Even if your organization is not on Google Apps, you can still set up these services under an individual Gmail account. Ideally, however, your Google services should all be configured under the same account owned by your organization. This way, if you were to leave your organization, you do not have their analytics and other services configured under your personal account.
If your school or district does not have a google account, you can go to www.google.com/enterprise/apps/education to sign up for a free one.
Follow the steps below to find the tracking ID for your Google Analytics account.
- Sign in to your Analytics account.
- Click Admin.
- Select an account from the menu in the Account column.
- Select a property from the menu in the Property column.
- Under Property, click Tracking Info and then Tracking Code. Your tracking ID is displayed at the top of the page.
- Copy and paste Tracking Code into a document or email, and send to your Project Manager. S/he will ensure it is installed in your website prior to deployment.
Google Custom Search
To create a new search engine, you need to choose what content you want to include in the results and give the search engine a name.
- On the Google Custom Search home page, click New search engine.
- In the Sites to search box, type the sites you want to include. You can include any sites you want, not just sites you own. You can include site URLs or page URLs, and you can also get fancy and use URL patterns.
- Type a name for your search engine. This is for your own use only; users won't be able to see it.
- If you want to limit your results to pages about a certain topic, you can add schema.org types under Advanced Options. You can use schema.org types in two ways: For more information on schema.org types, see Make a topical search engine with schema.org types.
- Include results with a schema.org type from certain sites - To limit your results to schema.org types from certain sites, add the sites you want to include to Sites to search and up to 10 schema.org types in Advanced options.
- Include results with a schema.org type from the full web - To include any site on the web that contains one of the schema.org types you specified, leave Sites to search empty and add up to 10 schema.org types in Advanced options.
- If you would like the thumbnail images that are usually shown next to the search results, to be hidden, click on Look and Feel which can be found on the left-hand side of the Custom Search. On the following screen click on Thumbnails, which can be found to the right of Layout and switch Thumbnails in search results to OFF.
- Click Create.
- Copy the code that appears on the next page, paste it into a document or email and share it with your Project Manager. S/he will ensure this snippet of code is incorporated into your new website prior to launch.
- Visit the Website Translator setup page.
- Click Add to your website now.
- Copy the code that appears in the box, paste it into a document or email and share it with your Project Manager. S/he will ensure this snippet of code is incorporated into your new website prior to launch.