There are two key words to remember – Content and Function. You want to present the core content of the image and, if it is clickable, what the function is. You do not want to describe what a picture looks like. One question that can be helpful when considering proper alternative text is “If I could not use this image, what text would I put in its place?”. For a headshot image, typically the person’s name is sufficient for alternative text.
How detailed should we get describing a picture (placed for design) or a headshot of an individual for Image Alt tags?
Modified on: Fri, 17 Nov, 2017 at 10:47 AM
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