We have two main objectives during this stage of our project, first, build out all the pages and departments you need for your district and school websites, and second, incorporate good page titles and meta descriptions. Keywords are optional... and Google doesn't pay much attention to these any longer. We'll talk more about each below.
When you are ready, log in to your web site instance. From your main dashboard, click the Sitebuilder tab at the left. You will be taken to Sitebuilder where you'll build your new website architecture. We'll start you off with a pre-defined architecture that has common school district departments and pages. You will be shown how to edit this architecture so that it perfectly suits your needs. Once done, we'll publish the architecture and begin the web migration/production process.
When creating your site architecture, strive for easy navigation and the best usability by avoiding too many tiers of navigation. For example, in the left navigation, when you click a link, it can expand to show the child links beneath it when relevant. Then, clicking one of those links can also open up its child links. We recommend not having more than 2 tiers of navigation on the left side at any time, otherwise, it becomes more cumbersome to use your site.
We will also identify any areas that should be dedicated departments. Limiting access to publishers in Campus Suite is done on a per-department basis, and not on a per-page basis.
Example of a department in the URL:
Admissions is a department and its pages reside in the admissions directory after the main domain name. Here are some basic criteria that will help you determine if a section should become its own department:
- The section has several pages... or merits its own set of links in the left navigation.
- You want to limit access to this resource or grant access for someone to be able to login and manage only this section.
Tip! Use good page titles, and add META descriptions for all your pages. If not for ALL your pages, then most certainly your top-tier, "Money-maker" pages. Keep your focus on the content from the top-down, incorporating your desired search phrases in the page title and in the body text of the page (after your architecture is exported). You get big points from Google if your search phrases are used in the main headline (referred to as H1, or Heading 1) of a page.
Making compelling copy while incorporating keyword phrases sometimes requires a compromise between creativity and searchability. You have to decide what is more important.